Updoc films converge on one central idea of justling the corporate-laden media. In a complacent world where commercial financial backing is the make or break crux of film making, Updoc films functions outside the realm of paid product placement and corporate sponsorship. We remain with the artist's intention, as opposed to what backers would have us sell to our audiences.

We aren't against outside entities contributing financially to a project in whose success they inherently believe. We don't even frown upon giving such backers an appropriate nod in appreciation for their support. What we do believe in is being honest about the relationship that exists between art and corporate backing. We believe in making films with scripts unchanged for the sake of monetary gain through merchandising and product placement. The relationship between film making and product advertisements has clearly been exploited to the point that the one does not exist without the other.